READYMADE GARMENT CLUSTER(FASHION DESIGN TECHNOLOGY GAP ANALYSIS), TIRUPUR, TAMILNADU

Description

Executive Summary

Fashion Design Technology consists of Fashion Design Forecasting, Trend Analysis, Designing and successful promotion of the developed designs. For more than 3 decade Tirupur Knitted Ready Made Garments manufacturers exporting fashion garments to the developed world and to the domestic market.

The Fashion Design Forecast has been a “Un Explored” domain by the Exporters and the designers of this cluster. Being in an apparel fashion world, the cluster hasn’t given much attention to the Forecast and Technological aspects of Fashion Designing. The Industries in this cluster missing the bigger portion of the Fashion Business “Pie”. This report addresses the “Fashion Design Technology GAP Analysis in Tirupur Ready Made Garments Cluster for Technical Up gradation”. The GAP analysis was conducted with the progressive entrepreneurs, Associations, Service Providers of this cluster through an Interviews and Survey tools. The snap shot of the GAP Analysis findings are:

• Need of Awareness programs, Trend Fashion Shows, Fairs and Promotional activities on the Fashion Design.
• The Need of Inputs about Fashion Design Forecasting and Product Innovation and Development.
• The Need of “Skill Development” in the Fashion Design Forecasting, Development.
• Need of ICT Tools and awareness on the existing ICT tools to cater into Fashion design Forecasting and Design Development.
• Need of the Common Facility Centre as a Platform for Designers to share and cater into the new design developments.

To bridge the listed GAPs, this report details on the Action Plan developed with Multiple Phases in the Span of 3 Years and with the objective to have this initiative as a Sustainable Model.